2017 · Retail
IKEA
The Original
Swedish agency ACNE made this for IKEA in April 2017, days after Balenciaga released a $2,145 leather tote that visibly resembled the 99-cent Frakta bag. The ad borrows luxury-catalogue styling — studio lighting, generous white space, 'THE ORIGINAL' in letterspaced caps — then runs deadpan counterfeit-spotting tips ('Shake it. If it rustles, it's the real deal'), closing on the price: $0.99. The joke let IKEA claim design-icon status without ever naming Balenciaga.