1961 · Beverage
Budweiser
Take Home Two 6-Paks
This 1961 entry in D'Arcy's 'Pick a Pair' run spells out the call to action: 'Take home two 6-Paks of Bud.' The visual gag, often a slight woman lifting the cartons with ease, removes the practical objection that two six-packs are heavy or excessive. By restating the same instruction across years of ads, Anheuser-Busch trained shoppers to treat doubling up as routine rather than indulgent.
