1937 · Beverage
Budweiser
America's Social Companion
This 1937 Anheuser-Busch piece, a 'Fortune Teller' promotional menu sheet rather than a magazine page, came just four years after Prohibition's repeal, when brewers were rebuilding beer's respectability. The Art Deco fortune-teller imagery and the 'America's Social Companion' line frame Budweiser as a wholesome part of sociable life. The mechanic is reassurance: tying beer to fortune and friendship distances it from the saloon-era reputation that Prohibition had cemented.
