1968 · Food
Campbell's
The Can Bag
Campbell's reprints its own red-and-white can label onto a carry tote, turning the grocery-shelf icon into a wearable object. The timing is the point: Andy Warhol's Campbell's Soup Cans had made the label a Pop Art emblem through the 1960s, and the brand leaned into that fame by selling the design back to shoppers as a fashion item. The label does double duty as packaging and as a logo a customer would parade in public.
