2008 · Electronics

Nintendo

Vous Jouez Comme Vous Bougez

Leo Burnett ran Nintendo's 'Wii would like to play' campaign, and 'Vous jouez comme vous bougez' (you play as you move) is the French-market line for the same motion-control pitch. Rather than state that the remote tracks real movement, the layout leaves most of the page white and renders a faint sword-stroke trailing from a hand holding the controller, so the negative space reads as the swing. The blank field forces the eye to complete the motion, which is the product demo.

Category

Electronics

Decade

2000s

Period

Wii motion campaign

Origin

Nintendo Wii French-market print advertisement

Format

Vertical print