1969 · Beverage
Coca-Cola
No.1 in the Sun
'No.1 in the sun' was one of Coca-Cola's 1969 slogans, running the same year the brand rolled out its far better-known 'It's the Real Thing.' The four-word line works because the sweating contour bottle is already the most recognizable shape in the cooler, so the copy can claim summer leadership and let the silhouette supply the proof. The visual is the argument; the words just plant the flag.
