1955 · Automotive

Mobiloil

Free Flowing for Instant Protection

The can pours a golden ribbon that thaws into a stream cutting through deep snow, dramatizing the product's one technical claim: Mobiloil Special was an early multi-grade oil that flowed like a thin SAE 10W at 0F yet thickened to SAE 30-grade protection at 210F. Multi-grade oils were a mid-1950s novelty, and the snow visual translates that cold-start viscosity spec into something a winter driver could picture. The brand belonged to Socony-Vacuum, which became Socony Mobil Oil in 1955.

Category

Automotive

Decade

1950s

Period

Socony Mobil multi-grade era

Origin

Socony Mobil Oil Co. 'Mobiloil Special' print advertisement

Format

Vertical print