Porsche "Nobody's Perfect" — 1983 automotive print advertisement

1983 · Automotive

Porsche

Nobody's Perfect

At the 1983 Le Mans 24 Hours, Porsche 956s took eight of the top ten places, led by Al Holbert's winning car, but a Sauber broke the streak by finishing among them. Porsche turned that near-sweep into the poster headline 'Nobody's perfect' over the finishing order. The self-deprecating line works because the 'flaw' it admits is failing to win literally every top slot - the humility is a brag about near-total dominance.

Category
Automotive
Decade
1980s
Period
Le Mans dominance
Origin
Porsche 1983 Le Mans results advertisement crop from seed board
Format
Vertical print