1986 · Automotive

Volvo

More Speakers in a Volvo

This UK Volvo press ad sells the car's stereo with a single comparison headline - 'There are more speakers in a Volvo than there are in the Houses of Parliament' - rather than listing wattage or speaker counts. The pun on 'speakers' (audio drivers versus the parliamentary post of Speaker) lands the spec as a joke a reader decodes themselves, which both flatters the audience and makes a dry feature memorable. Volvo's long-running UK account sat with Abbott Mead Vickers BBDO in this era.

Category

Automotive

Decade

1980s

Period

Safety and wit

Origin

Volvo print advertisement crop from the seed board

Format

Vertical print