1985 · Automotive

Rolls-Royce

Simply the Best Motor Car

This mid-1980s Rolls-Royce ad places a Corniche convertible on ordinary London streets and rests on the brand's standing claim to be 'the best motor car in the world.' Rather than argue the point with specs, the layout uses the everyday city backdrop as contrast, letting the car's scale and finish carry the assertion. It trades on the reputation built decades earlier by David Ogilvy's 1958 'electric clock' campaign, which had already made understatement the house style.

Category

Automotive

Decade

1980s

Period

Quiet luxury

Origin

Rolls-Royce print advertisement crop from the seed board

Format

Vertical print