1966 · Beverage
Oland's Export Ale
Suddenly, She Never Looked Prettier
The headline 'Suddenly, She Never Looked Prettier!' does the selling: rather than describe the ale, it credits the beer with improving how the drinker sees the woman beside him, a flattery-by-association play common in 1960s liquor ads. Oland's Export Ale came from the Oland Brewery of Halifax, Nova Scotia, founded in the early 20th century and a staple in Eastern Canada; the family sold the brewery to Labatt in 1971 but kept Moosehead, which they still run.
