1947 · Travel
Ontario Travel
For Your Victory Vacation
Two men land a fish on a rocky riverbank in a green duotone photo, a starburst promising a 'Victory Vacation' over the catch. Issued in 1947 by Ontario's Department of Travel and Publicity as the province reopened to postwar tourists, the headline reframes a fishing trip as a reward an exhausted, victorious country has earned -- pitching leisure to Americans as something owed rather than merely offered.
