1996 · Automotive

Daihatsu

Picks Up Five Times More Women

This 1996 UK ad for the Daihatsu Hijet people-carrier ran the headline 'Picks up five times more women than a Lamborghini' under a roughly 8,497-pound price. The math is the joke: a two-seat Lamborghini can carry one passenger, the six-seat Hijet five, so the boast about 'picking up women' is literally about seat count. It borrows sports-car bravado to sell a cheap practical van, making frugality read as the smarter flex.

Category

Automotive

Decade

1990s

Period

Hijet MPV provocation

Origin

Daihatsu Hijet MPV print advertisement crop from the seed board

Format

Vertical print