1972 · Travel
Pan Am
Argentina
Two riders cross in full silhouette beneath a blown-out sun, haze flattening the pampas into bands of yellow and black. Chermayeff sourced the series from Magnum photographers' existing reportage, and this frame keeps that documentary character — an unposed moment — while the white Helvetica 'Argentina' at eye level and the 'Pan Am's World' wordmark in the corner do all the branding.
