Pan Am "New Zealand" — 1972 travel print advertisement

1972 · Travel

Pan Am

New Zealand

Mitre Peak doubles in the still water of Milford Sound, shot at blue hour so the whole sheet reads as one cold tonal field. Like the rest of the Chermayeff & Geismar series the photograph bleeds to every edge, and the only graphics are a Helvetica 'New Zealand' and the 'Pan Am's World' mark, both set in white so the captions sit inside the scene they name.

Category
Travel
Decade
1970s
Period
Chermayeff & Geismar series
Origin
Pan Am destination poster art-directed by Ivan Chermayeff
Format
Vertical print