1972 · Travel
Pan Am
Austria
The 1972 posters in the Chermayeff & Geismar series swap the plain Pan Am logotype for a 'Pan Am's World' wordmark, the quickest way to date them. This one runs a skier's drop past a glacier wall in near-monochrome blue, the red jacket supplying the only warm note, and cants both Helvetica captions to follow the terrain instead of boxing them into a reserved margin.
